Market Research
Market Research aims to explore the market, identify supply and demand sections and the balance between the two of them, identify competitors, finding potential foreign markets and export opportunities, doing and SWOT analysis to identify strengths and weaknesses and suggesting appropriate strategies to maximize the benefits of available opportunities, using qualitative and quantitative methods. The final report is customized to meet the user needs, and answer their questions and clarify their doubts and concerns so that they could use it as a guide to design their future strategies for the company.
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Data Mining
Data mining means extracting and describing hidden relations between variables in a pool of data. Based on the size and type of data, different softwares would be used to do the analysis. However, since data verification and clearance is the essence of analysis, if data is provided by the customer, data verification would be the first thing to do and if approved the next steps would be followed. But if not, the customer will be notified and the issue, and if they confirm data would be gathered from verified sources and then analyzed.
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Research
Research is a specialty and not only needs knowledge and skill in identifying the problem, data gathering, data analysis, and problem solving which are the basis of the research, it also needs important individual characteristics like analytical thinking, problem-solving skill, accuracy and attention to detail, perseverance, discipline, and most importantly, having insight. Having these personal and professional characteristics make it possible to do research in every field. And having no background in the research field – which can be achieved by studying and/or participating in intensive courses – is not considered an obstacle to conduct the research.
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