While many may confuse the two terms and use them interchangeably, Market Research and Marketing Research are basically two different kinds of studies.
Market research is about studying markets and business environments so that the user of the report understands what is going on in the market; the participants of the market or competitors, market structure, economic trends, regulations, consumer desires, and any other information that helps to make decision and taking actions regarding the market.
Marketing research, on the other hand, informs the user about the marketing processes of a particular product. These kinds of studies try to identify and analyze how changing any of the marketing mix (product, price, placement, and promotion) can affect consumer behavior.
Suppose we want to compare these two studies in economic terms. In that case, we can tell Market Research is somehow a kind of MACRO study that deals with the whole market, not a single enterprise. In contrast, Marketing Research aims to help a particular enterprise decide on its marketing actions, which is kind of a MICRO study.
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